Crankbaits

The Shadillac is a rock solid, diverse, and extremely affective hard swim bait designed to torment and make all game fish come unglued. With it's...

The Bill Lewis Rat-L-Trap is one of the most famous lures ever made! First introduced over 50 years ago, the Rat-L-Trap has stood the test of tim...

  Extreme accuracy, the Williamson Gomame Jig exhibits an intense dying baitfish underwater motion, thanks to its custom-engineered "S" body desi...

  The Nomad Design Vertrex Max Vibe is a new fishing lure that lives in the gray area between a vertical saltwater jig and lipless crankbait, res...

  The Yo-Zuri Bonita Trolling Sinking Lure is a high-speed trolling hard bait redesigned for a cheaper price. It has a "power body" with color ...

  Building upon the legendary original Berkley Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / ...

The lure that started it all - the Rapala Original Floater - is still at it all these years after Lauri Rapala first threw his cork and tinfoil ...

  The Rapala Shad Rap 09 is a 3 1/2", (9/16oz) deep-diving, shad-profile crankbait With a precise action and natural baitfish profile, the Shad Ra...