Fresh Water

Smithwick Floating Rattlin Rogue lures feature a loud internal rattle system. The rolling, side to side motion mimics a wounded baitfish attracti...

Storm Original Hot 'N Tots are one of the top selling lure series for trolling and drift-fishing for walleye, steelhead, salmon and other game fis...

The Eagle Claw Hook, Swivel, and Sinker assortment contains all the swivels, sinkers, or hooks that you may need. For freshwater and saltwater fi...

Built-In Bite Alert MicroFine dial-adjustable drag All-metal gears Dual Ceramic Pick-up Pins Stainless steel covers Lightweight graphite frame Qui...

Built-In Bite Alert MicroFine dial-adjustable drag All-metal gears Dual Ceramic Pick-up Pins Stainless steel covers Lightweight graphite frame Qui...

Compact & Strong QuickSet Anti-Reverse Ball bearing system All-metal gears Lightweight graphite spool Powertrain drag Durable fiberglass rod S...

A versatile bait that can be used year-round. Weighted body for a great gliding action while jigging. I​ncludes Internal Rattle. Available ...

  Moonshine Shiver Minnows are high-quality, UV lures designed to catch a variety of species, including salmon, trout, walleye, pike, muskie, and s...

The new Freedom Tackle Turnback Shad is the perfect vertical jig for open water or through the ice. The lure features a full metal body that swin...

The 13 Fishing El Diablo is the newest lipless crankbait to be added to the 13 Fishing hard bait line-up. Classic baitfish profile with a wide fla...

The Rapala Rap-V Blade Bait is all action and attitude! It’s the perfect versatile bait you’ve been looking for! Rapala added two line tie positio...

Rapala Rattlin' Raps offer more than just a basic rattle. These lures produce sound frequencies that are uniform, harmonic, and in tune with natur...

A hand sculpted ReplicaSeries® of soft plastic baitfish that fool fish with their “true-to-life” profile & lifelike swimming action Internally...

Bladed Jigs are effective by casting, vertical jigging, or spider rigging. Willow blade causes vibration and extra flash triggering bites. These ...

Owner of Born to tie jigs, Scott, embarked on a path of crafting hand-tied hair jigs for fellow anglers, birthing the inception of his thriving bu...

New for 2024 the RIP~N~RATTLE Blade Bait. We've combined the high action and vibration of traditional blade baits with the attraction of a crankb...

Troll your way to more and bigger fish with the WNC "Boogie Shad". The Boogie Shad has built in rattles that will rival the loudest in the indust...

The RIP~n~Glide by WNC has a darting action on the up-stroke and glide action on the fall that drives fish crazy. Made of durable high impact p...

Grab a traditional 2 hook harness or one of our Double Trouble Harnesses It has a slow death action to entice those finicky Walleye to bite. Our c...

One of our original signature JawJacker bladed jigs. This is the OG of our bladed jig line.   All the patterns you see in the shop but these are a...

These unique heads offer a different look to what's always been a very plain presentation. These buzzbaits look like a frog or wounded baitfish f...

  PowerPro Super Slick V2 Braided Line has been redesigned to bring on a new level of toughness and performance. This line features a "smooth as si...

If you fish live bait with small hooks, or catch fish which tend to get hooked deep, we have the answer - a quality, rust resistant STAINLESS STEEL...

The Onyx MoveVent Dynamic Paddle Sports Life Vest conforms to your body like a glove, with its innovative vented channels to help keep you cool whi...