Species

  Z-Man CrossEyeZ Football Jigs are designed by Bassmaster Elite Series pro David Walker. The combination of a traditional football-shaped head w...

The Epic Baits Finesse Jigs use Gamakatsu hooks, 3-D eyes, and the Hole-in-One skirt band. The skirt bands are directly glued to the core then w...

The Epic Baits Tournament Grade Swim Jig uses Gamakatsu hooks, 3-D eyes, and the Pro Tie Skirt band. The skirts are hand-tied with a flexib...

The Z-Man ChatterBait Elite EVO and its groundbreaking design features the patented direct head-to-blade connection and trademarked hex-shaped Chat...

Z-Man Original ChatterBait Lures are relied on every day by serious anglers to help fill livewells and cash tournament checks. This groundbreaking ...

  The NetBait Finesse Series Tubes are rewriting the rules when it comes to tube fishing for Crappie and Smallmouth Bass!  NetBait STH Finesse ...

  The VMC Neon Moon Eye Jig is a lead jighead featuring a large holographic fish eye. Jig is built around a premium VMC® high-carbon steel hoo...

  The Strike King Mark Rose Lil' Ledge Spoon is a 3 3/4 inch, 1 ounce jigging spoon. Unique jigging spoon design: narrow at each end and bulbou...

  Building upon the legendary original Berkley Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / ...

  The Booyah Pond Magic Buzz is a 1/8 ounce buzzbait specifically designed for fishing smaller bodies of water. With matching color blades and...

The Booyah Poppin Pad Crasher is a 2.5-inch, 1/2 oz hollow body popping frog with walking and popping capability. The Poppin Pad Crasher has a per...

  Extreme accuracy, the Williamson Gomame Jig exhibits an intense dying baitfish underwater motion, thanks to its custom-engineered "S" body desi...

  The Nomad Design Vertrex Max Vibe is a new fishing lure that lives in the gray area between a vertical saltwater jig and lipless crankbait, res...

  The Yo-Zuri Bonita Trolling Sinking Lure is a high-speed trolling hard bait redesigned for a cheaper price. It has a "power body" with color ...

The lure that started it all - the Rapala Original Floater - is still at it all these years after Lauri Rapala first threw his cork and tinfoil ...

  Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. Hi...

  The Rapala Shad Rap 09 is a 3 1/2", (9/16oz) deep-diving, shad-profile crankbait With a precise action and natural baitfish profile, the Shad Ra...

The Booyah Baby Boo Jig is the smaller version of the Boo Jig for a stealthier finesse approach. Ideal for heavily-pressured fish. Equipped with a...